Why Conservation
OUR JEWELS ARE DISAPPEARING
“Our true jewels, the wildlife, are vanishing at an alarming pace due to human-caused threats– from poaching and cruelty to habitat destruction and pollution.” ~ Azi Sharif, Founder & Executive Director at Wildlife Jewels.
This sad reality is exemplified by the staggering fact that over 1 million animal and plant species are on the brink of extinction, according to recent United Nations data. The decline in native species abundance by at least 20% in major habitats since 1900 further underscores the critical state of our natural world.
Our conservation work includes actions that provide immediate support and long-term sustainability for wildlife. We protect wildlife through advocacy, native habitat restoration, education, and awareness—reaching and engaging diverse audiences including underserved communities. From combating wildlife crime globally and locally to restoring vital pollinator habitats through community-driven native planting, we engage people with art, storytelling, and science to inspire action. Addressing critical threats—such as poaching, trafficking, ecosystem exploitation, marine debris, and other human impacts—we collaborate with experts and policymakers to develop innovative solutions that safeguard biodiversity and help wildlife thrive today and for generations to come.
Through community-driven native planting activities and educational arts programs, we create thriving habitats that support and sustain vital pollinators and other wildlife. This initiative blends the science of native habitat restoration with the stories of unique pollinator species, using art and conservation to raise awareness and inspire action to protect these essential contributors to biodiversity.
Ocean
The Wildlife Jewels® Ocean Conservation program illuminates the growing threats facing our ocean—from marine debris and overfishing to habitat loss and coastal pollution. We combine marine life monitoring, rapid-response rescue support, and coastal wildlife data collection with our innovative visual arts and immersive education programs to foster a deep emotional and scientific connection between people and marine ecosystems.
Through hands-on beach cleanups, storytelling, and service learning, we engage youth, families, and underserved communities in ocean stewardship and wildlife protection. Together, we work to safeguard California’s coastline and advocate for the conservation of marine life and ocean ecosystems worldwide.
We collaborate with global partners to raise awareness and advocate against wildlife crime—from poaching and trafficking to illegal trade—supporting wildlife protection globally, including local efforts along California’s coast. Through advocacy, art, storytelling, and expert-led webinars, we drive action while uniting technologists and policymakers to explore cutting-edge solutions that help protect wildlife from crime.
Wildlife Crime
This program addresses widespread threats to wildlife through strategic public education and community outreach. We create and share engaging presentations, educational materials, signage, and webinars to promote safe, respectful interactions with wildlife. Topics include the dangers of feeding or disturbing wildlife, protecting nesting areas, and how to recognize and report harassment or illegal activity.
Our educational signage and outreach also highlight the impacts of marine debris and other human-caused threats, helping to reduce harm across local habitats and build a culture of stewardship in the communities we serve.